Celebrities getting into motorsports ownership is nothing new, with Michael Jordan co-owning 23XI Racing in NASCAR, David Letterman having a piece of Rahal Letterman Lanigan Racing in IndyCar, and many, many more.
But there’s a new celebrity motorsports owner on the block, and his name is Guy Fieri, the Mayor of Flavortown.
On Thursday, Fieri was announced as a new “strategic owner” of Cup Series team Legacy Motor Club.
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“Motorsports and race cars have always had that raw energy I love — the people, the passion, the culture, the speed,” Fieri said in a statement. “Legacy Motor Club is building something different, and I wanted to be part of it. This is about more than racing — it’s about creating a brand that connects with fans everywhere, from the track to the table.”
Legacy Motor Club is about to have the best catering in all of NASCAR, and it won’t even be close.
Any other team rolling into the track with giant bottles of Donkey Sauce?
Yeah, I don’t think so…
6 FOODS EVEN GUY FIERI REFUSES TO EAT — SOME COMMON, SOME BIZARRE
Of course, Fieri — a restaurateur, entrepreneur and Emmy-winning TV host — is a car guy. If you’ve ever seen an episode of “Diners, Drive-Ins, and Dives” (and if you haven’t, how?! I think dentists’ offices play it at this point), you’ve seen Fieri cruising to mom-and-pop joints across the nation in his 1968 Chevrolet Camaro SS convertible.
“Guy has built an incredible brand by being authentic and connecting with people in a real way,” Legacy Motor Club co-owner and NASCAR great Jimmie Johnson said. “That’s at the heart of what we’re building here. We want Legacy to reach far beyond race day, and Guy’s creativity, energy, and perspective are exactly what this ownership group is about.”
Fieri will be involved in collaborative content, fan engagement initiatives and licensed merchandise that tie racing, food and lifestyle culture together.
Of course, there’s still the matter of on-track action, and right now, Erik Jones, who drives the No. 43 car for Legacy Motor Club, is having a really solid year and is currently sitting 14th in the standings.
Meanwhile, his teammate, John Hunter Nemechek in the No. 42, is currently in 27th.
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